Source: Sina Technology
Author: Zhang Jun
I sincerely hope that people can speak fairly and not deliberately exaggerate or nitpick for the sake of traffic.
How could I possibly prevent farmers from selling Xiaomi products? It really makes me extremely angry.
The small print is indeed an industry malpractice, and it will be corrected immediately. If certain practices meant for compliance are labeled as false or excessive marketing, it would be a tremendous misunderstanding of Xiaomi.
These awkward negative remarks have given me psychological trauma, making me think twice before saying anything.
…………
Last night, $XIAOMI-W (01810.HK)$ Lei Jun's New Year's Eve live stream, which was postponed due to a severe cold, finally took place.
During the four-hour live stream, he addressed various online rumors, including being called the 'Green Belt Champion,' 'small print disclaimers,' '7,000 legal personnel,' and accusations of 'not allowing farmers to sell Xiaomi products.'
On the reasons for dismantling vehicles: He hopes everyone avoids deliberately exaggerating for traffic.
A car dismantling blogger said why he chose to dismantle Xiaomi’s car: because Xiaomi's cars are extremely popular—whether you praise them or criticize them, they attract attention. However, criticizing them generates more buzz. At first, he approached it with a fault-finding mindset, but after dismantling it, he found it to be quite good. He stated that one cannot go against their conscience when commenting.
I estimate that after today's live-streamed car teardown, more bloggers will come to dismantle our cars. I welcome all of them. I especially hope people can speak fairly and not exaggerate or nitpick intentionally for the sake of traffic. Of course, if you think our design or materials are subpar, feel free to point it out anytime.
On the 'Green Belt War God': Do not deliberately smear or take things out of context
Regarding numerous online contents about Xiaomi’s incidents on the green belt, General Manager of Xiaomi's PR Department Xu Jieyun stated, 'To a large extent, these are videos deliberately collected by some individuals, maliciously edited, and then tagged with 'Green Belt War God' and pushed around. This is simply creating a narrative and labeling. What makes us most indignant in this process is that many of our car owners have received personal attacks from unknown accounts.'
Lei Jun stated, 'Criticizing Xiaomi indeed generates traffic, but it must be objective. Do not deliberately smear or misrepresent facts. I believe such actions should not be taken as they are illegal. We highly value the voices of real users. As long as what everyone says is correct and fair, we will listen attentively and make improvements accordingly.'
On preventing farmers from selling Xiaomi: It really makes me extremely angry
Regarding the recent news that 'Xiaomi prevents farmers from selling millet,' Lei Jun said, 'I believe everyone has sharp eyes. Since I grew up in a rural area, how could I possibly prevent farmers from selling millet? It truly makes me very angry.'
Recently, there have been many awkward smear campaigns against us online. Upon seeing such information, I urge all netizens to report it immediately. This is an attack by black PR teams targeting us. These awkward smears have given me psychological stress, making me think twice before saying anything. Is this the Lei Jun you want to see? Do you want me to read from a script? This might be the purpose of those black PR teams—to discourage anyone from speaking freely online.'
On disclaimers in small print on posters: An industry malpractice, to be corrected immediately
Regarding the issue of 'small print' in Xiaomi's previous poster advertisements, Lei Jun stated, 'Small print is indeed an industry malpractice. On this point, Xiaomi will correct it starting now without delay. This issue must be rectified. However, labeling compliance practices as false or excessive marketing reflects a significant misunderstanding of Xiaomi.'
On having 7,000 legal staff: How is that possible
Lei Jun mentioned the online rumor that Xiaomi has 7,000 legal staff, “How could we possibly have 7,000 legal personnel? The legal team works very hard. We hope to strengthen its development in the new year and resolutely combat those smearing us and our car owners.”
On Xiaomi’s ultra-strong steel: Genuine, everyone is welcome to disassemble and test.
Vice President of Xiaomi Auto, Li Xiaoshuang, addressed the controversy over ‘Xiaomi’s ultra-strong steel’ during a livestream. He stated, “This 2200 MPa ultra-strong steel was indeed jointly developed by us, Academician Wang Guodong’s team, Yucheng Hall, and Northeastern University. It is an advanced material with extremely high strength and has been applied for the first time on Xiaomi’s YU7 automobile.”
Lei Jun stated, “The strength of Xiaomi’s ultra-strong steel is among the highest in mass-produced cars. I don’t understand why there are suddenly so many doubts about it. This part is absolutely genuine, and everyone is welcome to disassemble and test it.”
On wheel detachment: An important safety strategy.
“Regarding the so-called ‘wheel detachment to protect the vehicle’ design of Xiaomi YU7, many consumers do not understand it and keep saying our car wheels fell off after a collision. In fact, this is an important safety strategy. After being squeezed, the wheel flies out, which is primarily a safety measure. So if you see anyone online using this point to criticize us, please help explain that this is a ‘wheel detachment to protect the vehicle’ strategy.”
On winter testing: Outstanding range, comprehensive power consumption lower than Tesla.
“The winter testing performance of Xiaomi YU7 this year was excellent. Autohome conducted the test in Yakeshi, where the environmental temperature ranged from -25°C to -10°C. YU7 competed in the Advanced Five-Seat Pure Electric SUV group, alongside the Tesla Model Y.”
“In this group, YU7 achieved first place in five categories: longest range, lowest comprehensive power consumption, fastest charging efficiency, best 0-100 km/h acceleration, and shortest braking distance from 100 km/h to zero on snow. Therefore, I can proudly say that under these conditions, our YU7 outperforms the Model Y in terms of range. Particularly, our comprehensive power consumption is lower than Tesla’s.”
On repair costs: Not as high as imagined.
Speaking about the repair costs of Xiaomi YU7, he pointed to the energy-absorbing box at the rear of the vehicle and said, 'In the event of a medium-speed collision, only the energy-absorbing zone needs to be replaced. Therefore, the replacement cost is not as high as people imagine. When we designed this large die-cast module a few years ago, we already considered its reparability. So rest assured, and in the case of a very severe collision, I believe the increased strength of this large die-cast part will effectively protect your safety.'
On the 2026 target: Deliver 550,000 units
Lei Jun shared the latest sales data of Xiaomi during the live broadcast, stating, 'In 2025, Xiaomi delivered a total of 410,000 units of Xiaomi vehicles. I think this result is quite satisfactory.'
He also announced three goals for 2026: First, fitness, which is a good habit, but the challenge lies in persistence; this year, he plans to continue working out 100 times; second, last year he promised to learn forklift operation but didn’t have time, so in 2026, he will make up for that; third, this year, he will focus more on automobiles, with a delivery target that is neither too high nor too low, set at 550,000 units, hoping to surpass this achievement by the end of 2026.
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Editor/Rocky